Official Announcement on AliExpress Commodity Price Adjustments

To all partner merchants, consumers and industry stakeholders:

Recently, some users and merchants have reported periodic price fluctuations and minor adjustments to certain products on AliExpress, raising doubts regarding the pricing compliance of APT products. To resolve public inquiries and clarify the facts uniformly, APT Official hereby issues this formal announcement to comprehensively explain the platform's pricing rules and the causes of recent price changes.

It shall be clearly stated that a large number of products on AliExpress are currently sold at extremely low prices. The prevailing prices of most discounted items are insufficient to cover comprehensive operating costs, including raw material expenses, labor processing fees, packaging costs, cross-border logistics charges and platform service fees. The official APT store has long been operating on a loss-making concession basis. The original cost-based pricing of all APT products fully complies with industry standards and reflects the real cost level of cross-border trade. The current ultra-low prices are not regular profit-oriented pricing adopted by APT, but special loss-making prices formed under specific operational scenarios. There is no false underpricing or improper traffic attraction.

Following official verification, the recent partial price fluctuations do not result from abnormal adjustments to original product prices, but from two legitimate and objective factors, which are detailed below:

1. Adjustment of Platform Promotional Intensity
AliExpress regularly launches diversified marketing activities, including platform-wide major promotions, full-site subsidies, flash sales, category concessions and new user exclusive benefits. The platform continuously provides substantial financial subsidies. Meanwhile, most merchants voluntarily offer profit concessions to boost store weight, improve category rankings and accumulate store traffic. The superposition of multiple discounts pushes product prices far below the actual cost line.

The platform has formulated clear discount priority rules for overlapping campaign participations. For products enrolled in different levels of platform activities, the priority ranking is: S-level Campaigns > A+ Level Campaigns > A Level Campaigns > B Level Campaigns > C Level Campaigns. For activities of the same tier, the discount effectiveness priority is: New User Price / SD Discount (higher discount rate takes precedence) > Early Bird Price / Campaign Shortlisted Activities (higher discount rate takes precedence) > Campaign Peripheral Activities.

The superposition of multi-level and high-intensity discounts has resulted in final transaction prices that fail to cover basic expenditures such as production costs, manual processing fees and cross-border logistics expenses. All promotional sales adopt a loss-making model with dual concessions from both the platform and merchants. Since all promotional prices are extreme loss-making offers, products participating in these activities do not support additional after-sales services, free gifts or any extra benefits. Such ultra-low promotional prices are not standard regular prices, but short-term special concession prices, which constitute the core reason for the current extremely low pricing on the platform.

2. Adaptive Price Adjustment Under Store Vacation Mode
To adapt to cross-border industry characteristics such as seasonal market changes, unstable international logistics timelines and holiday service suspensions, the platform provides an official vacation mode for merchants. Before store closures, during operational suspension or logistics downtime, some merchants will actively lower product prices to clear inventory, maintain stable store traffic and preserve store weight. Such temporary price cuts are substantial, with final selling prices far below comprehensive operating costs. These are voluntary loss-making adjustments to sustain normal store operations, rather than mandatory price changes required by the platform or unreasonable underpricing of products.

Accordingly, such adjustments are exclusive temporary operations adopted by APT during vacation periods, aiming to avoid order fulfillment risks and irregular pricing modifications. Once the store resumes full operation and logistics services return to normal, all product prices will be restored to standard regular prices immediately, ensuring a consistently compliant and stable pricing system.

APT Official solemnly reiterates that the base pricing of all products on AliExpress is compliant, reasonable and fully aligned with real cross-border cost standards. The current ultra-low and loss-making product prices are caused by platform subsidies, voluntary profit concessions from the official APT store, and temporary operational adjustments during store vacations. All low prices are authentic and valid, with no false pricing, misleading low-price tactics or irregular marketing behaviors. All discounted prices are short-term phased concessions. APT operates at a complete loss on all such orders, fully demonstrating the sincere benefit-oriented attitude of both the platform and APT.

Regarding orders placed during this low-price campaign, we release the official inventory and fulfillment instructions: among all confirmed orders, only the A3 and A4 models are in stock; all other models are currently unavailable. All orders for in-stock controllers will be processed and shipped normally. For out-of-stock orders that cannot be fulfilled, customers are kindly requested to apply for refunds independently. We appreciate your understanding.

In the future, the platform will continue to optimize marketing campaign rules, reasonably regulate subsidy and concession intensity, and balance consumer benefits and merchant operational interests, so as to prevent the official APT store from sustaining long-term and large-scale operational losses. Meanwhile, we will upgrade the platform price display system to clearly distinguish cost prices, regular selling prices and loss-making promotional prices, enabling consumers to fully understand the concession logic behind ultra-low platform pricing and effectively protect the legitimate rights and interests of consumers as well as the healthy development of the merchant ecosystem.

Thank you for the understanding and support from all users and merchants. APT will continue to facilitate the compliant, stable and healthy operation of the AliExpress platform.

Hereby announced.

APT
July 21, 2026